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Part 2: Scaling Slowly, On Purpose When people talk about building a business, growth is often the first thing that comes up. More clients. Bigger team. Faster expansion. For me, scaling was never about speed. It was about control, clarity, and sustainability. After getting through the early phase of starting, I realised something important. If…
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“You don’t start a business with all the answers. You start with a reason strong enough to learn the rest.” Part 1: Starting Without a Perfect Plan I didn’t start my first business with a detailed roadmap or a five-year plan. But I did start with a clear reason. For most of my career, I…
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Sometimes growth isn’t about becoming someone new, but about choosing what you carry forward. I never imagined I would change my surname. For most of my life, my name was simply Elsya Fhani. It carried my roots, my upbringing, and the version of myself who built her career step by step, often far from home.…
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Success isn’t about where you start; it’s about the courage to take chances, the determination to keep going, and the belief that your dreams are worth the journey. If you had told little me, running around in a village in Bogor, that one day I’d be working abroad and leading projects, I probably would have…
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“Some places aren’t just locations—they’re a part of who you are. Kuala Lumpur isn’t just a city I lived in, it’s where I grew, laughed, and found a family in the people I met along the way.” Kuala Lumpur will always feel like home. It’s the city where I spent most of my younger days,…
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“Traveling isn’t always about the destination—it’s about the journey, the paperwork, and the patience you didn’t know you had.” Ah, the joys of traveling when you’re from a country with a very “powerful” passport—said no one ever. 😅 If you’ve ever tried to live the nomad life with a passport from a country like Indonesia,…
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If you’re here, it’s probably because you’re curious about what goes on in my world—or maybe you got here by accident, or someone convinced you to take a peek (I promise, no bribery involved!). Either way, I’m glad you made it! Whether it’s my 14-year journey as a Software Quality Assurance specialist or the adventures…
● About Me
I’m Elsya, the person behind this space.
I write about life, resilience, business, love, healing, and the lessons that shaped me into who I am today. This is where I share my honest thoughts, personal stories, and the journey of rebuilding myself with more clarity and purpose.
Elsya Goullet 