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“When you commit to working on the road, you trade your comfort for the privilege of being anywhere in the world.” In early 2024, my husband and I spent five weeks travelling across the US. We rented a motorhome to drive through California, and the plan sounded like the ultimate remote-work dream. I took two…
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“Sometimes the life you build must begin with the courage to imagine a different one.” When I think of my mother now that she’s gone, I always picture her watching me spread my schoolbooks across the floor, absorbing every page as if the future itself depended on it. In many ways, it did. Growing up…
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“The version of me you see today is Version 2.0. I have been patched, refactored, and tested under high load. I am not strong because I never broke; I am strong because I learned how to rebuild.” For over a decade, my professional life has revolved around Quality Assurance. My job is to look for…
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“I didn’t abandon who I was. I honoured her by becoming more.” There was a version of me that worked very hard to survive. She stayed agreeable. She avoided taking up too much space. She said yes even when she was unsure. She believed that being capable meant doing everything herself. For a long time,…
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“The version of me I used to worry about was already doing her best with what she knew.” I used to think my younger self needed better advice. More confidence. A clearer plan. Less fear. Now, looking back, I don’t think she was lacking any of that. She was brave in the only way she…
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“I wasn’t afraid of the pain. I was afraid of leaving before I was done living.” Yesterday was the scariest moment of my life. It started the night before. A sharp, stabbing pain in my chest. Uncomfortable, but still bearable. I told myself it was nothing. I tried to sleep through it. At 4 a.m.,…
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“Leadership doesn’t arrive with a title. It grows through responsibility.” Part 3: Leadership, Identity, and Letting Go No one really tells you that leadership changes you. When I started my business, I thought leadership would come from making decisions, setting direction, and solving problems. That part is true. But what I didn’t expect was how…
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Part 2: Scaling Slowly, On Purpose When people talk about building a business, growth is often the first thing that comes up. More clients. Bigger team. Faster expansion. For me, scaling was never about speed. It was about control, clarity, and sustainability. After getting through the early phase of starting, I realised something important. If…
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“You don’t start a business with all the answers. You start with a reason strong enough to learn the rest.” Part 1: Starting Without a Perfect Plan I didn’t start my first business with a detailed roadmap or a five-year plan. But I did start with a clear reason. For most of my career, I…
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Sometimes growth isn’t about becoming someone new, but about choosing what you carry forward. I never imagined I would change my surname. For most of my life, my name was simply Elsya Fhani. It carried my roots, my upbringing, and the version of myself who built her career step by step, often far from home.…
